Marketing Your Website -
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This article from The Mender (Issue 3),
Metamend's Web Site Optimization and Marketing Newsletter.
In the old days of retail, this was the moniker of a successful retail business. In the past, if you had a good location in an area where people could easily purchase your goods and services your chances of survival were good. In today's Internet world location is irrelevant. We must completely change the way we attract and keep customers. There are a billion web sites currently on the Internet, so the First step is helping your customers find you.
How is this accomplished? History shows us that people with like interests hang out together and spend time communicating about their passions, car clubs, bowling clubs, golf clubs, etc., etc. The Internet allows people with like interests to hang our worldwide and share their passions. Discussion groups, news groups, and portals are all the rage. Buyers for your products and services are already there. Shouldn't you "hang out" there too?
Spending money on a fancy web site design, may make you feel good but without customers showing up at the door the chances of survival are low. Budget for a good marketing service to get your site into the search engines, then make yourself visible at locations where folks are discussing your type of product or service. Your customers are waiting for you. "Be the hunter not the hunted."
Other articles from this issue:
- Administrator's Corner
- HTML Code Validation
- Server Side Includes (SSI)