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April 11 2005 - Victoria, BC - Metamend today announced that Richard Zwicky will be a featured speaker at "Drilling Down on Local: The Online-Offline Opportunity," The Kelsey Group's upcoming conference, taking place April 18-20, 2005 at the Santa Clara Marriott, Santa Clara, California. Mr. Zwicky will participate on a panel entitled, Branding and the Future of Search Marketing, scheduled at 3:30 on the final day of the conference.

"I am honored to be invited to participate in this conference," said Richard Zwicky. "This is the second Kelsey Group conference I am fortunate enough to be participating in. The quality of discussions on the subject of search related issues, and both online and offline marketing discussions at these events, is unparalleled at any other search related conference I have attended to date."

"We have assembled an extraordinary line-up of speakers representing every segment of the industryfrom local search and online directories, to classifieds and wireless to examine the online-offline opportunity for local commerce," said Greg Sterling, Kelsey Group analyst and conference chair. "We are fortunate to have Richard among our roster of speakers, and we look forward to his contribution to the conference."

About Drilling Down on Local
In the world of local commerce, a complex, multi-channel environment is currently taking shape, in which the online and offline worlds are increasingly interdependent. The Kelsey Group's Drilling Down on Local: The Online-Offline Opportunity examines changing consumer behavior, as well as the platforms, products and players that are emerging and evolving to take advantage of this new online-offline reality in the local market. For more information, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, by e-mail at [email protected], or visit

About Metamend Software & Design Ltd.
Metamend is a world leading search engine optimization firm. With clients on every continent, and over 60 countries, the firm has successful clients in every major industry. In 2003 the company developed proprietary technology which could visit a web site and determine whether the web site represented a business with a physical location which would want walk in traffic, such as a restaurant. If such traffic was desired, the technology could embed geo-locational information in the site, to ensure its compatibility with local search tools. The benefits of this technology are included in all of the company's web site optimization packages and search engine marketing services.


Richard Zwicky
CEO, Metamend Software
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