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Teoma Search Engine Optimization Strategy
*Note: Now part of Ask.comFounded by a group of computer scientists from Rutgers University in April 2000, and debuting in April 2001, the name Teoma means "expert" in Gaelic. This search engine tries to anyalze and understand the 'Web' or fabric of the Internet as it occurs naturally (in subject-specific communities).In September 2001, the Search Engine AskJeeves, Inc. acquired Teoma, and by 2002, Teoma's reach made it the third-most widely used search technology in the United States, (according to Nielsen//NetRatings).While Teoma still looks at all the same basic things the search engines look for, they have one very different step. The Teoma search engine has a different approach to searching than most other search engines, it's called 'Subject-Specific PopularitySM'. Instead of ranking results based on counting links, weighing them, and determining which websites have the most links leading to them, Teoma claims to analyze the Internet as an organically organized body. It claims to measure the links based on relevance, as in naturally occurring communities that are about or related to each other. In doing so, it determines which sites are most relevant to a query.To accomplish this, Teoma uses what it calls 'Subject-Specific PopularitySM'. This technology ranks a website based on the number of same-subject pages that reference it, not just general popularity. Teoma has the following to say about their technology:
This means they place an added emphasis on relevant reciprocal links, and this needs to be considered in any search engine optimization program for a web site.Teoma supplies data to the following engines: