AuthorDan Honkanen

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The Business Benefits of the New Facebook 360 Photos

Has your Facebook feed been acting a little funny lately? It could be the work of the new Facebook 360 Photos feature that developers released in June 2016.

 

A 360 photo is a lot like what it sounds like: an immersive photo that places the viewer in the middle of the action. Think of it as panoramic photography, just beefed up a bit. The beauty of the 360 photo is that the viewer can interact with the photo by rotating/tilting their phone—by doing so it gives the experience of watching a video. It might remind you a bit like Google Street View. This is a handy photo-viewing feature since a normal panoramic photo would in no way ever fit on the screens of our handheld devices.