Helping an innovative cybersecurity leader corner the market
An innovative cybersecurity leader specializing in unified threat detection and cloud-based security solutions. Competing with major enterprise players, the company partnered with Metamend to modernize its digital strategy.
In 2018, AT&T acquired the company, forming AT&T Cybersecurity. Metamend remained a trusted partner through the transition, scaling and integrating paid and organic systems across AT&T’s international marketing ecosystem.
In 2018, AT&T acquired the company, forming AT&T Cybersecurity. Metamend remained a trusted partner through the transition, scaling and integrating paid and organic systems across AT&T’s international marketing ecosystem.
Founded
1885
Industry
SaaS
Revenue
$120B
Services
SEO and SEM
Challenge
Paid search programs were extensive but inefficient. Large budgets were spread across multiple geographies and campaigns with limited cohesion or tracking accuracy. Cost per opportunity was high, data quality inconsistent, and reporting failed to connect marketing spend to real sales outcomes.
The company needed clarity, accountability, and scalability—an intelligent framework that could prove business value and demonstrate enterprise readiness. After the acquisition, the challenge evolved into integrating its high-performing marketing systems into AT&T’s global infrastructure.
The company needed clarity, accountability, and scalability—an intelligent framework that could prove business value and demonstrate enterprise readiness. After the acquisition, the challenge evolved into integrating its high-performing marketing systems into AT&T’s global infrastructure.
Solution
Metamend engineered a complete paid media transformation that became the foundation for the company’s enterprise marketing success.
Key focus areas included campaign restructuring, ad optimization, conversion and analytics overhaul, A/B testing and CRO, whitepaper and webinar campaigns, regional expansion, and post-acquisition scaling.
We rebuilt campaign architecture by product and region, introduced advanced audience targeting, and implemented precise revenue tracking through Salesforce integration. Ad copy and landing pages were continually refined through testing, emphasizing differentiation in cloud security, compliance, and threat detection.
Content-led demand generation campaigns featuring assets like The Beginner’s Guide to SIEM and Azure Security Best Practices attracted high-quality enterprise leads and reinforced brand authority.
After the acquisition, we worked directly with AT&T Cybersecurity’s marketing and analytics teams to expand these systems globally—standardizing data, unifying visibility, and scaling performance measurement across all product lines.
Key focus areas included campaign restructuring, ad optimization, conversion and analytics overhaul, A/B testing and CRO, whitepaper and webinar campaigns, regional expansion, and post-acquisition scaling.
We rebuilt campaign architecture by product and region, introduced advanced audience targeting, and implemented precise revenue tracking through Salesforce integration. Ad copy and landing pages were continually refined through testing, emphasizing differentiation in cloud security, compliance, and threat detection.
Content-led demand generation campaigns featuring assets like The Beginner’s Guide to SIEM and Azure Security Best Practices attracted high-quality enterprise leads and reinforced brand authority.
After the acquisition, we worked directly with AT&T Cybersecurity’s marketing and analytics teams to expand these systems globally—standardizing data, unifying visibility, and scaling performance measurement across all product lines.
The Results
Metamend’s paid media strategy became a key factor in the company’s acquisition and its continued success under AT&T Cybersecurity.
- Lead volume increased by more than 200% through refined targeting and structured campaign design
- Cost per opportunity decreased by over 50%, improving marketing efficiency
- Organic visibility grew by more than 1,200%, strengthening brand authority
- Full revenue attribution implemented, connecting ad spend to sales outcomes
- Global rollout under AT&T Cybersecurity, standardizing visibility and performance tracking
Metamend’s work not only proved the company’s market strength but helped define the scalability and operational maturity that made it an ideal acquisition for AT&T—continuing to deliver measurable value within a global enterprise framework.
"Succeeding in a complicated niche while under extremely tight timelines was no problem for Metamend. Simply put, they went above and beyond for us and drove positive results. "
Director of Audience Development
Ready to turn complexity
into clarity?
into clarity?
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Can't wait? Call Metamend's CEO Matthew directly +1 866 381 6382