Yokohama Tire: Expanding Global Reach Through Advanced Search Optimization
Yokohama Tire is one of the most respected names in performance and commercial tires, known worldwide for innovation and engineering excellence. Despite its strong reputation, its digital visibility wasn’t keeping pace.
Founded
1917
Industry
E-Commerce
Revenue
$6B
Services
SEO
Challenge
The site wasn’t ranking for key tire categories and was falling behind competitors. Technical SEO issues, inconsistent structure, and slow page speeds made it difficult for customers and search engines to find the right content.
Solution
We conducted a full SEO and technical audit, then rebuilt the site architecture to make it more discoverable. Product pages were optimized, internal links strengthened, and content refined to better match search intent. We also improved load speeds and mobile performance, creating a faster and more consistent experience across regions.
The Results
- Organic traffic increased by more than 200%
- Search rankings improved across all major product categories
- Technical site health improved dramatically
- User engagement and time on site increased
Yokohama’s website was treated with the same precision and quality as its tires—reliable, high-performing, and built to last.
"Metamend has been an invaluable partner for us over the years. Working with Metamend feels like having a trusted extension of our team."
Tracey Moore,
Director of Audience Development
Ready to turn complexity
into clarity?
into clarity?
Let's Talk
Can't wait? Call Metamend's CEO Matthew directly +1 866 381 6382