Home Depot: Strengthening Visibility With Scalable SEO Improvements

Home Depot is one of the largest home improvement retailers in the world, serving millions of customers both in-store and online. As their digital catalog grew, maintaining visibility and site health became increasingly complex.

Founded

1978

Industry

E-Commerce

Revenue

$150B

Services

SEO

Challenge

Home Depot’s website had millions of product pages, each with metadata, structured data, and media assets. Over time, duplicate content and crawl inefficiencies started affecting visibility and rankings for key product categories.

Solution

We performed a comprehensive technical SEO audit and restructured the site for better crawl efficiency. Metadata, schema, and internal linking were optimized at scale, and page performance was improved across all major templates. We also aligned high-traffic categories with real search demand and improved Core Web Vitals for a smoother user experience.

The Results

Organic visibility increased across all major categories
Technical errors were reduced significantly
Rankings improved for high-value search terms
Site performance and engagement improved site-wide

Home Depot’s digital foundation is now as strong as the brand itself—reliable, scalable, and built for growth.

"Working with Metamend taught me the true value of conversion-focused marketing. They didn’t just drive traffic; they helped us turn attention into measurable business growth."

Lisa Baergen

We deliver results, with standout experience in enterprise digital marketing. When you want to move fast and demand precision, this is where we thrive.

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