See how Oura Ring increased transactions by 51% in just 30 days.
Oura Ring is a technology company focused on wearable health and wellness, offering innovative sleep, activity, and recovery insights through minimalist design and data-driven hardware. As global demand for wearables grew, Oura needed to scale its digital presence efficiently while preserving its premium brand experience and adapting to new ways users search and discover products online.
Founded
2013
Industry
E-Commerce
Revenue
$500M
Services
SEO
Challenge
Despite strong brand awareness and a loyal customer base, Oura’s campaigns were underperforming. Targeting lacked precision, creative assets weren’t aligned with customer intent, and tracking wasn’t capturing results accurately.
The website also needed technical and content improvements to better engage high-intent users and capture growing search opportunities across evolving discovery platforms. Without clearer data and optimized visibility, scaling results and budget efficiency was difficult.
The website also needed technical and content improvements to better engage high-intent users and capture growing search opportunities across evolving discovery platforms. Without clearer data and optimized visibility, scaling results and budget efficiency was difficult.
Solution
Oura’s marketing team provided detailed customer personas that defined their audience. Using those insights, we applied our internal data intelligence and optimization frameworks to rebuild their ad strategy on Google and Meta and enhance their website for emerging search trends and evolving discovery behaviors.
Our team rebuilt the campaign architecture to guide targeting, learning, and budget allocation. We improved Oura’s website performance by increasing site speed, refining on-page messaging through continuous copy testing, and enhancing product page structure to strengthen relevance, visibility, and discoverability across every search experience.
Every update was made to support stronger user experiences, improved discoverability, and smarter data alignment across their digital ecosystem.
Our team rebuilt the campaign architecture to guide targeting, learning, and budget allocation. We improved Oura’s website performance by increasing site speed, refining on-page messaging through continuous copy testing, and enhancing product page structure to strengthen relevance, visibility, and discoverability across every search experience.
Every update was made to support stronger user experiences, improved discoverability, and smarter data alignment across their digital ecosystem.
The Results
- Transactions increased by 55%
- Revenue increased by 51%
- Conversion tracking accuracy improved across all platforms
The project delivered measurable gains in visibility, engagement, and sales, providing Oura with a stronger foundation for continued digital growth.
"Succeeding in a complicated niche while under extremely tight timelines was no problem for Metamend. Simply put, they went above and beyond for us and drove positive results. "
Director of Audience Development
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