Valtir: Driving Growth With Precision Campaign Optimization
Valtir builds the backbone of public safety. Their products keep cities moving and highways safe. When they came to us, their digital campaigns weren’t delivering the results their brand deserved.
Founded
1969
Industry
E-Commerce
Revenue
$128M
Services
Organic Optimization, SEO, Paid Advertising, SEM
Challenge
Valtir’s cost per lead was more than seven times higher than the industry average. Their paid search campaigns were too broad, trying to cover too many products and regions at once. Everyone saw the same ads, and all traffic led to a single landing page that didn’t speak to anyone directly.
Conversion tracking was inconsistent. Some leads weren’t tracked at all, others were counted twice. Valtir wasn’t just losing money—they were losing visibility into what worked.
Conversion tracking was inconsistent. Some leads weren’t tracked at all, others were counted twice. Valtir wasn’t just losing money—they were losing visibility into what worked.
Solution
We rebuilt everything from the ground up. Campaigns were restructured by intent and location. Over 150 new ads were created, each one written to match real search intent and buyer needs. We introduced dedicated landing pages for each product line and rebuilt tracking from scratch so every conversion was visible and accurate.
The Results
- Qualified leads increased 17x
- Cost per conversion dropped by more than 80%
- Click-through rates reached five times the industry average
- Tracking accuracy reached 100%
Valtir’s digital strategy now performs with the same strength and precision as the products they build.
"Metamend are experts in helping you work through your digital marketing strategy. They feel like an extension of my marketing team."
Theresa Stultz
Ready to turn complexity
into clarity?
into clarity?
Let's Talk
Can't wait? Call Metamend's CEO Matthew directly +1 866 381 6382