Heritage Parts: Accelerating Digital Growth Through Complete E-Commerce Transformation

Heritage Parts was an established leader in manufacturing and distribution for industrial parts and equipment. For decades, they relied on phone and fax orders while competitors were moving online.

Sector

SAAS

Timeline

2012 - 2015

Challenge

Heritage had zero online revenue and was losing market share. There was no e-commerce site, no tracking, and no digital sales strategy. They needed a complete digital transformation, starting from nothing.

Solution

We helped the executive team and investors reimagine the business online. Working with Windjammer Capital Investors, we digitized tens of thousands of SKUs and built a new e-commerce platform from scratch. We implemented advanced tracking, paid search, and SEO strategies that gave the leadership team visibility into performance and ROI for the first time.

The Results

Revenue grew to $300 million within five years
Online visibility and market share rebounded rapidly
The business was positioned for a $750 million acquisition
Heritage Parts went from offline sales to one of the industry’s fastest digital success stories.

"Metamend has been instrumental in improving and maintaining wsp SEO standings and helping to ensure we spend our budget in ways that benefits us as a business."

Tara Savrtka

Director, Yokohama Tire

We deliver results, with standout experience in enterprise digital marketing. When you want to move fast and demand precision, this is where we thrive.

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