Ikojo Search Engine Optimization

In July, 2006, the Ikojo Search Engine was launched out of Melbourne Australia into the web sphere. What does the name ‘Ikojo’ mean exactly? Well we’re not sure, but the current assumption is that it has something to do search. It could also be an abstract metaphor of sorts. Adam Nettlefold is the Director and Co-founder. If you have more background information, please email [email protected].

Meta search engines are becoming very popular. The main reason settles on convenience for the company, since the technology relies on using other engines’ databases for information, and for users, since they can search a number of engines and directories at the same time in order to obtain the best results.

As a meta search engine, Ikojo gathers its main results from Yahoo, but it also peruses Altavista, MSN and Looksmart. The layout is simple and devoid of clutter on the main page, with gimmicky worldwide facts displayed beneath the search bar; this helps serve as a friendly, fun selling point for users. For example, this week the fact reads: “Did you know? : Chimps are the only animals that can recognize themselves in a mirror.”

The Ikojo search engine has a number of search functions, including web, images, audio, video and news. Users can select their searches to stem from worldwide, Australian or American sources, in all languages or strictly in English. At the time this article was written, we ran a few test searches on Ikojo and the general consensus was that it seemed slow at returning results. The engine claims it sifts through and eliminates spam, so perhaps this was the reason for this. Or it could have been a temporary issue.

On the search engine results page (SERP), sponsored results appear at the top and bottom of the page, sandwiching the organic results which reside in the middle. There is no option available for how results are displayed, and Ikojo currently doesn’t allow you to select which search engines you want your results from.

One of the popular selling features of Ikojo is its downloadable toolbar which installs right into your browser. The toolbar is equipped with a search box, pop up blocker, and Internet radio with over 100 stations to choose from.

Other toolbar features include:

  • Buttons and bookmarks
  • Instant search suggestions
  • Sharing via e-mail or chat