Some of our clients

Our Conversion Optimization Services

Conversion Optimization Audit

Whether it be eCommerce products, a SAAS product or a service, we immerse ourselves in your company to define your website’s conversion points. We work to develop customer profiles and determine the pain points they experience throughout the buying process. We review website engagement stats, sales/lead funnels, visitor heatmaps, audience profiles and visitor recordings to develope a baseline. A full conversion optimization audit will provide recommendations for fixing issues with UI/UX, copywriting, page layout, Calls-to-Action, shopping cart checkout process, drip emails, form and sign up pages, internal linking as well a strategy for improving bounce rate, time on site, pages per visit and conversions.


Many websites’ rankings suffer from user experience metrics like bounce rate, time on site and number of pages per visit. Adapting the user interface to improve these numbers has a huge impact on leads and sales.

A/B Testing

At Metamend we know that every situation is different. One layout or button color does not fit all audiences. And what has worked in the past, may not necessarily work today. This is why we test all website updates with multiple variations to define a clear winner before pushing it live to all audiences.

Funnel Building

Funnels are extremely important for understanding user flow and pinpointing drop-off points. Metamend works with e-commerce and SaaS companies to build sales and lead funnels that capture the conversion rates from one step to the next. This allows us to fully understand exactly where in the customer journey we need to focus our efforts and track improvements over time.

Heatmap / Visitor Recording

Monitoring heatmap and user action video provides us with valuable insight in to how users interact with your site. We constantly create and update user profiles while defining customer pain points. After gathering user data, we tweak and build upon our strategy.

Analytics and Conversion Tracking

E-commerce and SaaS websites require advanced analytics tracking to fully understand paths to purchase and conversion rates throughout. Metamend provides full analytics tracking setups and reporting to help our customers understand metrics like revenue, customer lifetime value, churn rates, average cost per transaction, conversion rates, number of visits to purchase, revenue and conversion rates per channel, ROI from marketing campaigns, user demographics, cart abandonment rates, email opens, affiliate sales, MQL’s and SQL’s and many others depending on the business.

Some of our favourite conversion optimization tools include

See how we increased Baggins Shoes’
Conversion Rate by 98%
with a Site Redesign

A Strategy for Every Business

What we value in Conversion Optmization

Certified technicians on your account daily

All our technicians are, at the very least, Google Analytics and Google AdWords certified. We pay our staff well and we don’t outsource, so an hour on your account is always an hour we would sell to family member. When on a conversion optimization contract, we are looking at our tools and stats and tweaking daily to get the most out of your budget.

Conversion optimization strategy laser focused on your bottom line

The only thing that matters to us is conversions. We are not overly concerned with traffic numbers, cost per click, or anything that doesn’t show a positive ROI for you. We provide results-based reporting that proves our value to you each month.

Incorporating the latest technology

Our team is constantly learning. There are new tools, reports and research coming out all the time that help us learn and improve our service offering. We employ technicians that are excited about digital marketing and who are keen to implement the latest techniques. Digital marketing for ecommerce, SAAS and service-based businesses is an ever-changing environment, so our strategies and the tools we use change with the times.

Constant tweaking

The beauty of conversion optimization is that it is never complete. There is always something that can be done to improve conversion rates on a website. If we’re not tweaking the website, we’re tweaking the traffic sources and campaigns that provide users.

Low hanging fruit first

When we build out a strategy, we take in to account the time and resources necessary to complete a task. Based on this, we build our project plans with an emphasis on the tasks that will bring the bang for your buck.

Win-win scenario

If you win, we win. We will only keep our contract for as long as we are providing results. This means that we are proving our value month in and month out. There is no time to rest on the successes of previous wins with conversion optimization, as the money you spend with us needs to provide a positive ROI throughout our relationship. This gives us the motivation to keep things moving in the right direction at all times.

We love what we do.

We’ve been doing this for over 15 years, and we don’t plan to stop. Marketing is our passion, and each client brings in a new challenge and opportunity for us to demonstrate our value.