A Canadian-based footwear retailer since 1969, Baggins Shoes came to Metamend with the goal of expanding the success of their brick and mortar store to online retail.
In 2014, we began work with Baggins to build a profitable e-commerce website from the ground up.
“Metamend has been instrumental in improving and maintaining Baggins SEO standings and helping to ensure we spend our budget in ways that benefits us as a small business. When we came to Metamend, we struggled with our website, digital marketing and SEO and Metamend has been very important for our growth since 2014.”
The Process
To improve Baggins’ e-commerce site and raise their online brand profile, a five pillar strategy was developed.
Search Engine Optimization (SEO)
To drive additional traffic to the Baggins website, we evaluated both front and back facing site elements to improve site rank in web-based searches.
Shopping Feeds
By integrating Baggins’ apparel inventory into online shopping feeds, web users searching for particular items could now easily come into contact with products from the Baggins website.
Conversion Optimization
To increase conversions, we conducted usability testing to improve website interactions, highlight products and simplify the checkout process.
Social Media
As part of our strategy to raise brand engagement, we bolstered Baggins social media presence to grow followers and boost SEO.
Content Creation
Using blogs, newsletters and custom social media posts, we worked with Baggins to design original content to increase site traffic and build a loyal following.
The Result
Improved Online Rankings
Over the last three years, we have continued to monitor the Baggins website for new Search Engine Optimization opportunities. By implementing our recommendations, the Baggins site has jumped in organic rankings, appearing on first page results for product and brand-related searches.
Increased Online Sales
With the creation and management of product shopping feeds and dynamic remarketing campaigns, Baggins’ online sales revenue has continued to improve year over year since coming to us. Thanks to regular feed monitoring, we’ve kept ad spend down to maximize ROI.
A Growing Customer Base
Thanks to regular newsletters, blog posts and social media posts, followers of Baggins Shoes receive up to date notifications for new products, sales and store events. The creation of original content has paid off with website visits from social media sites increasing by over 2000% in three short years.