If you look closely at your personal Facebook feed, you may notice a lot of the pictures that people are posting these days are actually reshares from their Instagram  accounts. This is a clear sign that more and more social media users are taking to Instagram as a form of personal expression.

This also means that Instagram has become an important tool when it comes to building your brand’s social media strategy and ultimately its search engine optimization.

On May 31, 2016, Instagram’s Global Head of Business and Brand Development, James Quarles, told TechCrunch that the social media platform had reached 200,000 active advertisers , the vast majority of which are small- and medium-sized businesses. “Fifty percent of people follow a business on Instagram, and sixty percent learn about products and services on Instagram,” he stated.