Conversion Optimization Services
You can drive visitors to your website through Organic or Paid Search, but can you convert them?
Not every customer who walks in your store will walk out with a purchase receipt. Similarly, not every user who visits your website will place an order – or even stay long enough to browse your products and services (if this is the case, you might have a problem with abnormally high Bounce Rates).
The ultimate goal of Conversion Optimization is to turn more of these “window-shoppers” into loyal customers. Rather than relying on the luck of a user finding your website at the right time, we use testing and data-driven insight to help you systematically attract and convert your visitors, which means consistently better performance. Although Conversion Optimization is a complex process, its return for your bottom line is highly worth the investment.
Why might you need Conversion Optimization services?
Conversions can be directly tied to your bottom line.
When we use the word “conversion,” or say that a user has “converted,” we mean that a user has successfully taken the action you want him or her to take on your website or web page.
You could have different “conversion points” for different web pages or traffic sources. For example,
- On your homepage, you want to convince users to stay, engage, and browse to a specific page.
- In a Paid Search campaign, where the landing page is a specific product page, you definitely want users to make that purchase.
- In a Social Media campaign, you might want users to make your content go viral.
What might be stopping your users from converting?
That’s what the Conversion Optimization process will identify and improve. Your conversion goals for each page may be different, depending on your conversion funnel. Regardless of your goals, Conversion Optimization will help you improve your conversion rates.
How do we do it?
When you engage in Metamend’s Conversion Optimization services, you can expect us to
1) Understand your business goals and how your website complements those goals.
2) Estimate your Return on Investment (ROI) based on your budget and website performance.
3) Audit your website and associated accounts (including Google Analytics and Paid advertisment accounts such as Google AdWords, Bing Ads, Facebook, Twitter, Pinterest, etc.) to identify any obstacles that could prevent your visitors from completing your goals.
4) Determine if Conversion Optimization is the right service for you.
Conduct a series of A/B tests to monitor and improve your conversion rates.