Once Paid Search campaigns are up and running, or if we inherit an existing account setup by a third party, then the real work starts as we strive to ensure that the account is bringing the best results possible. In order to achieve this, Metamend has a tried and tested approach:

• Run an Adwords Account review if it’s an account that Metamend didn’t setup
• Identify ‘negative’ keywords to ensure that ads are only being triggered by the most appropriate keywords
• Test ad copy to try and improve click through rates
• Amend keyword bids as required to maximize budget
• Identify potential new keywords
• Timely reporting of key performance indicators (KPIs)
• Ensure that the account stays within any budgetary constraints and meets any KPIs

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