PPC Management

Once Paid Search campaigns are up and running, or if we inherit an existing account setup by a third party, then the real work starts as we strive to ensure that the account is bringing the best results possible. In order to achieve this, Metamend has a tried and tested approach:

  • Run an Adwords Account review if it’s an account that Metamend didn’t setup
  • Identify ‘negative’ keywords to ensure that ads are only being triggered by the most appropriate keywords
  • Test ad copy to try and improve click through rates
  • Amend keyword bids as required to maximize budget
  • Identify potential new keywords
  • Timely reporting of key performance indicators (KPIs)
  • Ensure that the account stays within any budgetary constraints and meets any KPIs