Paid Search Setup

Taking time to set up Paid Search campaigns is crucial to their ultimate success. Lack of attention to any of the following areas will result in a campaign that isn’t successful as it could be and, literally, wasted dollars.

  • Determine the most appropriate campaign type
  • Identify the business’s key performance indicators for the campaign(s)
  • Identify the website goals that will be used to monitor performance
  • Conduct keyword research and/or create display ads
  • Create or optimize landing pages as required
  • Setup campaigns, ad groups and ads
  • Link to website analytics e.g. Google Analytics
  • Setup the website goals in the website analytics platform